Connect Shopify to Meta Conversions API
Boost ROAS by 30% with complete revenue tracking on top of the Meta Pixel
Server-side tracking for Facebook and Instagram
Meta recommends that all brands move to Conversions API (CAPI) to counter iOS updates and other browser privacy changes. Littledata's app implements server-side tracking automatically, with no code or maintenance, to enable better attribution, retargeting and audience building.
Unlock the power of Meta Conversions API
- Average 30% increase in ROAS
- Highest possible Event Match Quality Score
- Revenue data in Facebook Ads matches Shopify
- Differentiate subscriptions (recurring orders) from one-off purchases
- Track customer lifetime value (LTV)
Focus ad spend on new customers
We trigger a New Customer conversion event to focus your Meta spend on new customer acquisition, and improve your Marketing Efficiency Ratio (MER).
How Jaxxon boosted Instragram revenue by 75%
Upgrade from Facebook & Instagram app
Shopify's Facebook Sales Channel (the Facebook & Instagram App) works OK for small stores, but misses key checkout funnel events and recurring orders.
Littledata solves these issues automatically, tracking 20%+ more revenue and adding details like ViewContent events.
Littledata vs Facebook & Instagram App
| Tracking | Littledata app | Facebook & Instagram app |
|---|---|---|
| Page View | ✔️ | ✔️ |
| View Content | ✔️ | ✔️ |
| Server-side Purchase | ✔️ | Unrealiable |
| Event Match Quality Score for Purchase | 9 | 7 |
| Server-side Add to Cart | ✔️ |  |
| Server-side Initiate Checkout | ✔️ | |
| Server-side Add Payment Info | ✔️ | |
| Recurring Purchases & Upsells | ✔️ | |
| Life Time Value (LTV) field | ✔️ | |
