Grind scales DTC sales 50x with complete subscription data
Introduction
Grind, a well-known coffee brand in London built its reputation through brick-and-mortar stores and engaging newsletters. With a shift to ecommerce during the COVID-19 lockdown, Grind transformed its business by adding subscriptions and scaling online revenue by 50x within just a few months.
Challenge
Grind needed to pivot quickly to ecommerce after their physical stores were impacted by the lockdown. Despite their strong brand presence, they lacked the ability to accurately measure online customer lifetime value (LTV) and needed:
- Clear visibility into LTV for both one-time and recurring orders.
- Insights into customer behavior on their Shopify store to improve the checkout experience.
- Retargeting capabilities through dynamic social ads.
- Accurate data to build ideal customer profiles and make key decisions.
Key Wins
50x
Subscription growth in 3 months
28
Key events tracked
100%
Recharge orders tracked
Solution
Littledata’s Recharge integration provided the perfect solution for Grind’s ecommerce challenges, delivering:
- Accurate Sales Data: Tracking subscription revenue through first-time payments, recurring transactions, and subscription lifecycle events.
- Seamless Connection: Integration of Recharge checkout with Google Analytics for precise marketing attribution and customer insights.
- LTV by Channel: Allowing Grind to see and predict where high-value subscriber growth was most likely.
- Key Metrics Focus: Enabling Grind to prioritize subscription revenue and return on ad spend (ROAS) for better decision-making.
According to Teddy Robinson, Grind’s CMO, “Subscription revenue and ROAS were really the biggest top-line metrics for us.”
Results
With the introduction of sustainable at-home coffee pods and data-powered optimization, Grind experienced massive subscriber growth across both paid and organic channels. Their ecommerce revenue grew from £10k to £500k monthly, and they are now expanding internationally.
Grind’s rapid ecommerce growth, fueled by Littledata’s Recharge integration, highlights the power of accurate data and real-time insights in scaling subscription businesses. By focusing on subscription LTV, improving checkout experiences, and leveraging dynamic social ads, Grind transformed their ecommerce store into a thriving digital operation with a growing international presence.
