How clean data fueled Flux Footwear's growth
Introduction
Flux Footwear, founded in 2021, offers minimalist shoes designed to enhance the natural strength of bare feet. Built on sustainability and research into the benefits of barefoot shoes, the brand quickly made a name for itself. To support their growth, Flux turned to Littledata’s Shopify app for precise data tracking, which allowed them to optimize their marketing efforts and scale their revenue by 500% in less than a year.
Challenge
After launching their Shopify store, Flux Footwear faced several key data challenges:
- Inaccurate Attribution: Their native client-side pixel caused duplicate data, creating discrepancies between Shopify Analytics and Google Analytics.
- Data Discrepancies: Without a unified data layer, they struggled to track the entire customer journey and gain accurate insights into performance.
- Facebook Ad Performance: Post-iOS 14 problems limited the effectiveness of their Facebook Ads, preventing them from reaching their target audience.
Key Wins
+500%
Revenue Growth
30
Hours Saved
100%
Accurate Tracking
Solution
Flux Footwear implemented Littledata’s Shopify app to solve their tracking challenges. The solution offered:
- Server-Side Tracking: Within minutes of installation, Littledata’s server-side tracking began accurately capturing data from Shopify to Google Analytics (both UA and GA4), allowing Flux to track the entire customer journey.
- Tech Stack Integration: Littledata seamlessly integrated with Flux’s existing tech stack, including Facebook Ads, enabling Flux to better track marketing attribution.
- Facebook Conversions API: With improved data accuracy, Flux created powerful lookalike audiences for Facebook Ads, increasing conversions and optimizing ad spend.
Results
With Littledata’s solution, Flux Footwear experienced a 500% increase in monthly revenue within the first year of implementation.
“Littledata’s technology helped us launch our brand with an accurate data layer, saving us time and freeing up resources to focus on our product.”
Littledata’s plug-and-play integration empowered Flux Footwear with the clean, first-party data they needed to optimize their marketing efforts and scale their revenue. By addressing their attribution issues and improving Facebook Ad performance, Flux successfully leveraged data insights to fuel their growth and position themselves as a major player in the DTC footwear market.
