Is Fueled or Northbeam a better data solution for Shopify brands?
Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled connects Shopify to Google Analytics, Segment, Meta Ads and Google Ads, and is used by 100 Shopify sites.
Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning. Northbeam connects Shopify to and undefined, and is used by 1,900 Shopify sites according to BuiltWith.
You could use both Fueled for accurate data, and Northbeam for reporting
Feature | Fueled | Northbeam |
---|---|---|
Works with platforms other than Shopify | ✔️ | ✔️ |
Server-side tracking | ✔️ | |
Identity resolution / session enrichment | ✔️ | |
Customer data to marketing platforms | ✔️ | |
Marketing reporting | ✔️ | |
Proprietary attribution model | ✔️ | |
Fully automatic, no code setup | ✔️ |
Destination | Fueled | Northbeam |
---|---|---|
Google Analytics | ✔️ | |
Segment | ✔️ | |
Meta Ads | ✔️ | |
Google Ads | ✔️ |