Increase Google Ads ROAS with server-side Enhanced Conversions
Server-side conversion tracking attributes more revenue to Google Ads, eliminates revenue discrepancies with Shopify, and allows attribution of offline or recurring orders to Ads
First-party customer data sent with the conversion allows Google to match revenue to ads, even across devices and when cookies are blocked. More revenue matching means more efficient budget optimization.
Get more from Google Ads with better revenue tracking