Bad news: your Shopify data is broken.
Shopify and Google Analytics don't always play nice.
Get the guide to better analytics
Shopify tracking isn't exactly a home run. There are dozens of reasons for inaccurate data reporting, such as:
- Orders going unrecorded in Google Analytics
- Errors in Google Tag Manager
- Too many products in one transaction
With our guide to better Shopify analytics, you're on your way to empowered decision-making and better, accurate data.
