# Littledata

> Littledata is the data layer for Shopify. The app captures browser and server events once, then streams the same accurate, server-side data to Google Analytics, Google Ads, Meta, Klaviyo, TikTok, and other marketing channels. Used by 2000+ Shopify and Shopify Plus brands.

Key facts:

- One schema: every channel sees the same events and revenue.
- Persistent identity: every order is tied to the right campaign, across devices and after iOS updates.
- Server-side tracking with no separate pixels and no developer required.

## Product

- [Shopify integrations](https://www.littledata.io/shopify): Connect your marketing channels with Shopify
- [Google Analytics](https://www.littledata.io/shopify/google-analytics): Complete server-side Shopify data in GA4 - 100% of revenue, every checkout step, and attribution you can trust
- [Google Ads](https://www.littledata.io/shopify/google-ads): Server-side Enhanced Conversions from Shopify - complete revenue, first-party matching, and conversions you define
- [Meta Conversions API](https://www.littledata.io/shopify/meta-conversions-api): Better match quality, higher ROAS, and conversion events you define
- [Klaviyo](https://www.littledata.io/shopify/klaviyo): Power flows, segmentation, and reporting with server-side Shopify data
- [Paid media](https://www.littledata.io/paid-media): Connect Shopify to Google Ads, Meta, TikTok, Microsoft Advertising, and Pinterest through one data layer
- [Data sources and recipes](https://www.littledata.io/recipes): Integration directory covering every source and destination combination
- [Pricing](https://www.littledata.io/plans): 100% accurate server-side tracking. No developer required
- [Book a demo](https://www.littledata.io/demo): See how Littledata powers Google Analytics, paid media, and email

## Features

- [Shopify Markets](https://www.littledata.io/shopify-markets): Accurate market-level tracking for Shopify Markets
- [Bot Protection](https://www.littledata.io/bot-protection): Filters bot-generated events before they reach GA4, Meta, and your ad platforms
- [Persistent ID](https://www.littledata.io/persistent-id): Reconnects anonymous sessions to known customers across devices
- [Headless / Hydrogen](https://www.littledata.io/headless-shopify): Tracking for Shopify Hydrogen and other headless setups
- [Event Editor](https://www.littledata.io/event-editor): Define and edit the events Littledata sends
- [Profit Signal](https://www.littledata.io/profit-signal): Optimize ad platforms toward profit, not just revenue
- [Monitor AI](https://www.littledata.io/monitor-ai): Free audit showing where your Shopify store is losing data

## Compare

- [Why Littledata](https://www.littledata.io/why-littledata): Why top ecommerce sites choose Littledata
- [Littledata vs Elevar](https://www.littledata.io/vs/littledata-vs-elevar)
- [Littledata vs Triple Whale](https://www.littledata.io/vs/littledata-vs-triple-whale)
- [Littledata vs Stape](https://www.littledata.io/vs/littledata-vs-stape)
- [Littledata alternatives](https://www.littledata.io/alternatives/littledata)

## Resources

- [Blog](https://www.littledata.io/blog): Guides and analysis on ecommerce tracking, attribution, and analytics
- [Case studies](https://www.littledata.io/case-studies): How Shopify brands use accurate data for ecommerce growth
- [Help Center](https://help.littledata.io/): Product documentation and setup guides

## Optional

- [Sitemap](https://www.littledata.io/sitemap.xml): Full index of pages on littledata.io