Revenue tracking for Shopify brands
Our mission is to make it ridiculously easy for DTC brands to connect marketing channels with customer data to accelerate growth. Since launching our first Shopify app in 2017, we have empowered thousands of data-driven brands to boost Google, Meta and Klaviyo campaigns.50+
Countries with Littledata customers
3
Global hubs
70M
Monthly Orders Tracked
2017
Launched first Shopify app
We work remotely around the world
Our HQ is London, where it all started, but we have customers and teammates around the world
Our Story
2015
Analytics consulting with ecommerce brands including Micro Scooters and MADE.COM.
2017
Launch first Shopify app for Google Analytics.
2019
Shopify source for Segment.com becomes a turnkey data pipeline for larger DTC brands. Advanced integrations with Shopify apps including Recharge.
2021
Open US subsidiary. Support for headless tracking and subscriptions in the Shopify checkout.
2022
Launch Google Analytics 4 and Metas Conversions API destinations.
2023
Connections for TikTok and Pinterest (paid social) and support for BigQuery via GA4.
2024
Launch Klaviyo data destination to enhance identity resolution and boost abandoned flows.
Values
Curious
We're always learning and not afraid to ask questions
Inspired by Data
We make decisions based on both analytics and creativity
Proactive
We're proactive and always ready to iterate and innovate
Customer-centric
We put customers first and design with you in mindLeadership
Edward Upton
Founder & CEO
Ari Messer
Co-founder & Head of Partnerships
Rares Ionescu
Product Manager
David Pascu
Head of Client Services
Natalie Upton
Head of Talent
